The Founder Institute analyzed multiple equity programs, and choose 4% as the smallest amount of equity to contribute that can still return reasonable value to the collective. As one example, setting up an advisory board normally requires 5% of a company to attract 5 or 6 advisors, and the Founder Institute wanted to be less than 5% to attract over two dozen Mentors during the program. As another example, most funding incubators purchase approximately 7-10% of a company for approximately $20,000, and FI wanted to be less than these types of programs. At 4%, founders in the collective can get $100,000 in cash returns from low a nine-figure exit.