The pairing process is informal. Founders have the opportunity to ask questions of mentors before, during, and after each session both online and in-person. While some mentors are extremely busy, it is expected that the majority of mentors will help founders where they have common interests. The mentors are compensated through the Equity Collective, and mentor compensation increases with positive ratings from participating founders. This gives mentors the extra incentive to help the founders, provide introductions, etc. In addition, a final review is done after the program is completed, creating an incentive for longer term mentor involvement.